Boise Bicycle Project is an existing local nonprofit. The premise of this project was to identify pain points within the current brand system and redesign it. The primary issue was a logo that was overly busy and did not scale well across applications.

The solution was an intentional logo mark that represents the core brand value of connection, using interlocking lines to spell “Boise” while reading as a bicycle in a simple, scalable way.

Additionally, I developed merchandise for the brand that draws from modern streetwear aesthetics to reach a younger audience and expand awareness.